BOYNTON BEACH, Fla.--(BUSINESS WIRE)--June 20, 2005--A soda that burns calories and tastes great may sound hard to believe. But a new research study, announced this weekend at the International Society of Sports Nutrition Conference in New Orleans, confirms that Celsius(TM) does just that.

Celsius, the world's first calorie burning soft drink, comes in three flavors - cola, lemon/lime and ginger ale. (Photo: Business Wire)

"The clinical research proved that drinking one 12-ounce bottle of Celsius increases metabolism by more than 12 percent over a 3 hour period," states principal investigator Ron Mendel, Ph.D. "Elevated metabolism is what allows people to burn more calories."

How significant is a 12 percent boost in metabolism? Dr. Mendel says that by replacing a regular soft drink with a bottle of Celsius every day for one year, even with no change in exercise habits, a person could theoretically lose up to 17 pounds.

According to Steve Haley, president of Elite FX, the company behind Celsius, this is the first time a functional beverage has been launched with scientific proof of its benefit.

"In an age where obesity is a major health issue, calories count," says Haley. "Celsius fits a healthy lifestyle -- no high fructose corn syrup, no chemical preservatives, and no carbohydrates. It gets its thermogenic power from a proprietary combination of natural botanicals, micronutrients, amino acids and caffeine for a beverage unlike any other on the market today."

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Baroness Susan Greenfield , Oxford University , Mind Science Foundation Awardee

"How does the pulsating gray matter in our brains give rise to the sensorial richness of the world around us and the intricate complexities of our own self-perception?" asks Joseph Dial, Executive Director of the Mind Science Foundation, which is the lead sponsor of this year's Cal-Tech conference.

In a TV interview last year, best-selling author and string theory physicist, Brian Greene, PhD, gave his opinion of the top three questions in science:

• -- the origin of the cosmos;
• -- the origin of life; and
• -- how consciousness arises.

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Full water flow of 43 cubic feet per second was restored to Fossil Creek today after Arizona Public Service voluntarily retired two historic hydroelectric plants that were nearly a century old. One of the most significant environmental events in Arizona's history, the return of water to Fossil Creek -- located about 120 miles north of Phoenix and operated by APS -- restores 14 miles of stream to its natural condition, restoring a unique riparian ecosystem. (Photo: Business Wire)

In 1999 and in concert with the Yavapai-Apache Nation, American Rivers, Arizona Riparian Council, Center for Biological Diversity, The Nature Conservancy and Northern Arizona Audubon Society, APS decided to decommission the Childs and Irving plants and restore full flow to Fossil Creek at the cost to APS of about $13 million. Despite the cost of decommissioning and lost revenue from plant operations, APS determined that restoring Fossil Creek to its natural flow outweighed the business benefits provided by the facility.

"Our decision was based on what was best for Arizona," said Jack Davis, APS president and CEO. "As a responsible corporate citizen, we carefully reviewed our business goals and determined that closing the power plants, returning the stream to its full flow and recreating the natural condition of this beautiful area was simply the right decision.

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